How to support female-founded small businesses in a post-pandemic world
How to support female-founded small businesses in a post-pandemic world

July 30, 2020

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The coronavirus hit hard, and boy did she come unexpectedly. With life slowly rolling into a post-corona era, let’s talk business. How to support female-founded businesses, to be more precise. A lot of female founders are struggling to keep their heads above water after the absolutely unprecedented year 2020 has been, so now is the perfect time to show them some love. 

It’s been proven that supporting female entrepreneurs has a positive effect on the economy. On top of that, small businesses are the ones investing a big chunk of their earnings back into their community. They keep the offer unique, create job opportunities, in addition to adding a healthy dose of competition keeps prices stable. Need we say more?

Start small, and the rippling effects will do their thang. Here are some super easy ways to support-female-founded-small-businesses

Spread the Word

To start off we’ll throw you a freebie: Spread. The. Word. Mouth-to-mouth is still one of the most powerful ways to promote something. 

Let’s do a quick comparison here. You hear your friend raving on and on about this amazing pair of jeans. And then you see the umptieth advertisement popping-up from a different denim brand, asking you to look at their new collection. Which jeans are you more likely to give a try? The one your friend adores? Yep, thought so!

So, share that yoga teacher’s online class on your Instagram stories. Drop a picture of that discount your favorite jewelry brand is offering in your all-ladies group chat. And call your mom to tell her that little shop you love now does online orders as well. Did your friend just launch a new business? Share it on your Instagram story along with why you love it. The power that lies in such a simple show of support is priceless to a small business.

Giving your gal-pals some recognition online can make a difference, big time. As a small biz, it’s hard competing with the top dogs online. Where a small business owner may stay up till midnight struggling to come up with another witty Instagram caption, a big business has a whole editorial team cranking out articles left, right and center. 

Another free habit you can take on right away is writing reviews. Whenever you purchase something from a female entrepreneur, share positive feedback. This applies for physical products, but y’know, Google Maps does reviews too! So even if she’s the owner of a small coffee shop, drop her those five stars. Your review might just be that final nudge a potential buyer needs. 

Subscribe to their newsletter

Chances are that small business you love has a newsletter. Subscribing gives you the inside deets, and shows her you’re into whatever she’s doing. Most small businesses put a lot of time and effort into crafting a newsletter they think you’ll love.

Signing up is your way of saying: ‘Hey, I’d like to know what’s going on with your brand.’ It’s hard to reach an audience nowadays, so for them it’s their opportunity to check up on those interested. And you’ll most likely be rewarded with little perks such as a discount code or early bird access to events. Win-win!

Donate towards a grant supporting female founded businesses

Are you stuck trying to think of a specific female founded small business right now? Don’t worry, you can still chip in without having a specific business in mind. There are various grants available that specifically invest in female founded businesses. 

Some grants accept personal donations, in whatever amount you can miss. The Girl Boss Foundation or the Tory Burch Foundation, for example. 

If this sounds like something you’re up for, feel free to do your own research to see which one suits your beliefs best. There are grants for European ladies, ladies of color or members of the LGBTQ+ community. Don’t forget to let us know in the comments if you’ve found one that we should check out! 

Become a coach

Are you a female entrepreneur yourself? Up-top, sis! Did it ever struck you that you could be super helpful to other women out there starting their businesses? 

You probably don’t have to be reminded about how overwhelming starting your own company can be. And you’ve probably learnt a lot while becoming the entrepreneur you are today. Imagine all the things someone just starting out could learn from your story. We even have our own Marketplace built to help other female entrepreneurs along their own journey.

Becoming a coach can be a very rewarding experience. Taking a small part of your time and dedicating it to empower someone; honestly, that’s the ultimate girl boss move. 

Not an entrepreneur? You could play your part by taking on the role of a connector. Maybe your best friend has this awesome company, and your cousin is just setting up her own business. Reach out and connect the two of them! It can be a very simple gesture to start with, no strings attached. For example: just share your friend’s website and let your cousin know you’ll happily set up a coffee date between the two of them.

As you can see, supporting a female founded small business doesn’t have to be expensive or consume all of your time. It can be as easy as a double-tap during your daily social scroll. Your follow, share or like might just be the one creating a movement. 

The future is female and we’re here for it. Here’s a shout-out to all the women still doing their thing. If even a global pandemic couldn’t hold you back, then nothing will. 

Hopefully you’re inspired to support-female-founded-small-businesses and send the female entrepreneaurial community some extra love during this time. We’d love to hear from you if you have any other tips on how you support female founded small businesses.